These were done a little over a year ago for a trade pub. called Retail Traffic, with A.D. Sean Barrow, this was before everything went spiraling down the commode. However even though the opening illo. was injected with as much positivity as we could muster, the spots seemed to hint at an uncertain future.
The old guy with the oxygen tank was for the Gap and how they may have spread themselves too thin, expanded into too many markets and seriously diluted their brand. So much so that they were in need of some life support. The idea was to spoof their old television and prints ads.
The one with the giant robot was about Walmart and how smaller independant business' and local communities were doing their best to keep Walmart out of their towns.