I've been working with Ed Vasaio of MammaZu for sometime now on various projects. The most recent was working with Ed and Tuffy Stone on the logo and what turned into signage for their new restaurant, Rancho-T. It was a very long process, a couple of years as it turned out. There were a few times where I seriously wondered if it was going to come to fruition. As you'll see there were quite a few itereations of the logo.
One of the first attempts at a logo.
and another with some tones in photoshop,
now going in a more graphic direction
and some more,
and then we sort of ended up where we started. These aren't all of the variations, there were more. From this vantage point it looks like a lot of work but since it was done over the course of a few years along with other freelance work and teaching, oddly enough it didn't seem like a lot as I was doing it.
At this point I was having serious doubts as to this actually happening, then Ed and Tuffy sent me this,
a schematic by Kalita and Byron Pennington of Small Axe Forge. It was at this point Ed told me the logo was going to be produced as a 3 dimensional sign with lights, inside and out and hung out front of the restaurant. I have to admit, I was still having my doubts, then Ed and Tuffy sent me these,
now I was beginning to believe it was actually going to happen.
And then there was this...